Video Transcription – The Benefits of Subtitled Videos

In this article, we will be discussing the topic of video transcription, since communicating through video is becoming increasingly important, as we will see shortly.

CISCO estimates that, by 2021, 80% of Internet traffic will be in video format, that there will be 1.9 billion people viewing videos and that they will watch a total of three trillion minutes a month. To put that into perspective, one person would need to watch videos for more than five million years to see the amount of videos that will be screened online every month.

Clearly, the bar has been set high as far as the battle to capture consumers’ attention is concerned. But there’s good news: thanks to video transcription, we can attract new audiences. Apart from translating content, a good strategy for attracting attention is intralingual video transcription, which has become a growing trend. 

The video-sharing platform, YouTube, for example, has always offered video subtitling, whether generated automatically or translated by amateur or professional translators. However, it recently introduced a feature that is a fast and efficient way of deciding if we are really interested in watching the content presented to us: a particular video that has caught our attention, even if only for a few brief moments, is played with subtitles instead of audio. The subtitles are usually generated and displayed automatically. But watch out, because automatically-generated subtitles can contain several mistakes, so it’s important to check everything when uploading the video on to the YouTube platform.

So, it goes without saying that a professional transcription of everything that is said on a video is even more beneficial for any organisation or company, when done with care and attention to detail. 

The Benefits of Video Transcription

  • Enhanced SEO:

First of all, video transcription can boost SEO, also known as Search Engine Optimisation. SEO is a process that helps boost the number of visitors to a website by ensuring that it is highlighted in a given search engine. Video transcription can help this happen, since the subtitles allow the search engines to find and organise videos by content. This means they can be found because the subtitles contain key words or topics that the search engines look for. 

  • Reach a Wider Audience:

Secondly, with video transcription, you can pass your message on to a wider audience, consisting of various groups of users, as well as facilitating their experience. People with impaired hearing or who have conductive or sensorineural hearing loss will benefit from this option, as will people who have greater difficulty in retaining information.

  • Reach Foreign Audiences:

Lastly, foreigners who are learning Portuguese as a foreign language will find it easier to understand and take in the information being passed on.

However, video transcription is not intended only for these groups. Nowadays, with the hustle and bustle of daily life, it’s not always possible to watch a video with the sound turned up. Perhaps you forgot your earphones, or you’re in a public place like a bus, the supermarket or the library, or maybe you simply don’t want to listen. 

Do you think your platform would benefit from having transcribed videos? Don’t hesitate to contact Letrário and ask for a video transcription quote. Here you will find straightforward, fluid and meticulous transcription that is sure to bring you benefits.