Emerging markets speak Portuguese
Have you ever come across a report written in Portuguese? It will probably happen again.
IMF’s World Economic Outlook published April this year listed Angola, Brazil, Cape Verde, Equatorial Guinea, Guinea-Bissau, Mozambique, São Tomé and Príncipe and Timor-Leste as emerging economies. Aside from being on that list, these countries have in common the fact that they are all members of the Community of Portuguese-speaking Countries. Their economic activities range from the oil & gas sector to construction, manufacturing and services among a diversity of economic activities, which means if your company is seeking international partners, you will probably need to communicate in Portuguese.
In addition, according to an article published in the World Finance website, Portugal is the ideal gateway to invest in those countries and in the newfound partners of international Portuguese companies (Latin America and Eastern Europe). The article states that “[..] more selective during uncertain times, investors, constantly looking for companies with attractive equity and value-creation prospects, are increasingly seeing investment in Portuguese companies as a preferred way to gain access to emerging markets with considerable growth potential, and also as a means to diversify their investment portfolios. International investors increasingly recognize the growth potential deriving from the exposure of Portuguese companies to high-growth emerging countries in Latin America and Africa.”
Strengthening this argument is the World Bank Doing Business 2015 index, in which Portugal ranked above other European countries having strong investment relationships with the emerging markets and with the emerging countries as well (i.e., the Netherlands, Japan, France, Spain, Mexico, Belgium, Brazil, Cape Verde, Mozambique, Angola, among others).
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Martins, Ana Santos and Silva, Paulo Oliveira, Portugal becomes gateway to investment in emerging marketsin World Finance.
World Bank, Doing business 2015.
IMF, World Economic Outlook: Recovery Strengthens, Remains Uneven. APR14.